The Ritual
Sixty seconds. Daily.
A bowl, a whisk, hot water. The traditional method is still the best one, and it takes less time than waiting for a coffee.
- 2g matcha
- 75°C water
- 60 seconds
What you need
Six things. One morning habit.
Chawan
Wide, shallow bowl so the whisk can move.
Chasen
Bamboo whisk. Breaks up clumps, makes the foam.
Chashaku
Bamboo scoop. Two scoops is about 2g.
Sieve
Optional, but it kills clumps before you whisk.
Kettle
Any kettle. Just never boiling, 75°C is the sweet spot.Swipe to see all six →
Coming November
Coming soon
The MatchaFlow Ritual Kit
Our own ceramic bowl, bamboo whisk and scoop, made to sit next to your pouch. Everything on this page, in one box.
The four steps
Make it in sixty seconds.
010:10Sift
2g of matcha into your bowl. Sifting kills clumps so the whisk does its job.
020:20Pour
40ml of water at 75°C. Hot enough to bring out the flavour, never boiling.
030:45Whisk
Quick W motion from the wrist until a fine layer of foam appears.
041:00Drink
Straight from the bowl, or poured over iced milk. Then go run your day.
No whisk yet? Your first subscription order ships with a free bamboo whisk (while stocks last). Get yours →
Which matcha?
Pick the grade for your cup.
Same family farm, two harvests. Choose by how you drink it.
Best straight
Ceremonial
First spring harvest. Smooth and naturally sweet, made for whisking with water and drinking neat.
From $36 →
Most popular
Fresh Start Bundle
Can't choose? Get both. Ceremonial for your morning bowl, Premium for your lattes. Around 45 cups.
From $54 →
Best in lattes
Premium
Fuller bodied, so it cuts through milk. The everyday grade for iced and hot lattes.
From $24 →Swipe to compare →
Variations
Three ways to drink it.
Hot latte
Whisk as above, then top with 200ml of steamed milk. Oat is the best plant milk for it.
Best with Premium
Iced latte
Whisk with a splash of warm water, then pour over ice and cold milk. Watch it swirl.
Best with Premium
Straight up
The traditional way. Whisk with 40ml of water at 75°C and drink it from the bowl. Smooth, sweet, nothing added.
Best with CeremonialSwipe for more →
Avoid these
Four things that ruin a cup.
✕Boiling waterBurns the matcha and makes it bitter. Fix: let the kettle rest a minute, aim for 75°C.
✕Skipping the sieveClumps that never whisk out. Fix: sift every time, it takes five seconds.
✕Stirring in circlesNo foam, flat taste. Fix: quick W motion from the wrist, not a stir.
✕Using too littleWeak flavour, no lift. Fix: 2g minimum, about two scoops.
Watch it
The perfect iced matcha latte.
Start tomorrow morning
One ritual. Compounded daily.
The Fresh Start Bundle gives you both grades, so you can make every cup on this page.
- Ceremonial + Premium, around 45 cups
- Free bamboo whisk with your first subscription (while stocks last)
- Free shipping, skip or cancel anytime
$70From $54