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Honest answers

Everything you'd want to know.

Can't find what you're looking for? Email hello@matchaflow.com.au and I'll get back to you personally.

01, About MatchaFlow

About MatchaFlow.

Is matcha actually better than coffee, or is this just marketing?

Different, not "better." Both have caffeine. The difference is what comes with it, matcha has L-theanine, which slows the caffeine release. That's why you get 4 to 6 hours of steady energy instead of a 45-minute spike and crash. Whether it's "better" depends on what you want from your daily cup.

I've tried matcha before and it tasted bad. Will this be different?

Probably. Most matcha sold in Australia is low grade, stale, dull green, bitter. MatchaFlow is single origin from a small farm in one small single estate farm, stone milled within 24 hours of harvest. It tastes clean, slightly sweet, vegetal. If you've only had bad matcha, this will be a different experience.

Who's behind MatchaFlow?

Barnie, the founder. It's a founder led brand built in public. I source it, pack it, ship it, write the emails, and reply to your DMs. If you message us, you're talking to me.

Where is the matcha from?

One small farm in one small single estate farm. Both grades come from the same farm, Ceremonial from the first spring harvest, Premium from a slightly later one. Single origin, no blending.

Is it organic?

Yes, 100% organic certified. Also vegan and kosher.

02, The Products

The products.

What's the difference between Ceremonial and Premium?

Ceremonial is the first spring harvest, smoother, sweeter, made to drink neat with just water. Premium is a slightly later harvest, fuller bodied, built to hold its own in milk and recipes. Both ceremonial quality leaf, different use cases.

Which one should I start with?

If you drink matcha lattes, smoothies, or iced, start with Premium. If you want to drink it neat with just water, or you want the most refined cup, go Ceremonial. Or try the bundle and decide for yourself.

How many servings per pouch?

25 to 30 cups per 40g bag, depending on how strong you make it. About a month of daily use.

Is it caffeinated? How much?

Yes. About 60–70mg per cup, similar to a small coffee. But because of the L-theanine, it doesn't feel like coffee, no spike, no crash.

How long does an opened pouch last?

Use within 4 weeks of opening for best taste. Reseal the pouch tightly and store in the fridge.

Is the packaging recyclable?

The pouches are made from mixed materials, not curbside recyclable yet. We're working on a fully recyclable version for early next year. In the meantime, REDcycle drop-offs accept them.

03, How to Prepare

How to prepare.

How do I make a basic cup?

2g of matcha into your bowl. 40ml of water at 75°C. Quick W motion with a bamboo chasen until a smooth layer of foam appears. Drink straight or top with milk for a latte.

Why 75°C and not boiling water?

Boiling water makes matcha bitter and burns off some of the flavour. 75°C is hot enough to extract, cool enough not to burn the matcha, let the kettle sit for a minute after it boils, or top up with cold water.

Do I need a bamboo whisk?

It works better than anything else, the bristles break up clumps and create the foam. A metal milk frother works in a pinch, but a $15 chasen will last a year and make your matcha taste better.

Can I make it the night before?

Not recommended. Matcha oxidises quickly once whisked, it loses flavour and turns flat within a few hours. Make it fresh; sixty seconds is all it takes.

Can I use plant milk?

Yes. Oat milk works best, creamy, neutral, doesn't fight the matcha. Almond can taste a bit watery. Soy is fine. Cashew is great if you can find it.

04, Subscriptions

About your subscription.

How does the subscription work?

You pick your grade, pick your cadence (every 2 or 4 weeks, most people pick 4), and we send fresh matcha to your door. You save 15% on every order. You can pause, skip, or cancel anytime in one click.

Can I change my subscription after I sign up?

Yes. Log into your account and you can switch grades, change the cadence, skip a delivery, or cancel, no email, no support ticket.

When do I get charged?

A few days before each shipment. You'll get an email reminder before any charge so you can skip if you want.

Can I cancel anytime?

Yes. No minimum, no fine print, no "phone us to cancel." One click in your account.

What if I'm going on holiday?

Just skip the next shipment from your account. Resume whenever you want.

05, Shipping & Returns

Shipping & returns.

How long does shipping take?

1–2 business days to dispatch. Then 2–5 business days to most Australian metros. Regional and remote areas can take 5–10 days.

How much is shipping?

Free on subscription orders, and on any one-time order over A$50. Otherwise A$8 flat rate Australia-wide.

Do you ship internationally?

Not yet. New Zealand is coming soon. Email us if you're keen to be on the early list.

What if my matcha arrives damaged?

Email us at hello@matchaflow.com.au with a photo and we'll send a replacement within 24 hours. No need to send the original back.

What if I don't like it?

We have a 30 day quality guarantee. If you've tried it and it's not working for you, email us and we'll either refund the unused portion or send the other grade, your call.

06, Wholesale & Cafes

Wholesale & cafes.

Do you supply cafes?

Yes. We sell 1kg cafe bags for specialty cafes across Australia. Margins per cup are higher than most coffee-based drinks. Full pitch and sample request on our Wholesale page →

Can I get a sample before committing?

Yes, we send a free 100g sample bag plus a one page barista prep guide. Request one on the Wholesale page.

Do you offer volume discounts?

Yes, kicking in at 5kg. Net 14 payment terms after your first order. Talk to me directly for your specific pricing.

Do you provide POS materials?

Yes, counter cards, menu inserts, and stickers on request once you're on regular supply.

Still stuck?

Message me directly.

I read and reply to every email and DM. If your question isn't here, send it through.