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The Founder

I built MatchaFlow because coffee broke me.

A short note from Barnie, founder.

Barnie, founder of MatchaFlow
The origin

It started as a personal fix.

I used to drink four coffees a day. Espresso before training. Another one to push through the afternoon. Every day followed the same pattern, short burst of energy, hard crash, jitters, poor sleep. Wake up, do it again.

Matcha changed that. Not overnight, not dramatically. Consistently. Steadier energy, no anxiety, a clean baseline that made it easier to think clearly, train harder, and actually sustain output across the whole day.

The problem was finding matcha that was actually good. Most brands in Australia were either overpriced wellness products with no substance, or low quality powder marketed with trendy packaging. Nobody was talking about matcha the way I experienced it, as a performance tool. A system. A daily non-negotiable.

That gap is why MatchaFlow exists.

The mission

Make great matcha the default.

To make high quality matcha accessible and position it as the default energy system for people who take their performance seriously. Not as a trend. Not as a wellness fad. As a daily tool that replaces coffee and delivers consistent results.

What I believe

Six things I won't compromise on.

01

Energy should be predictable.

Not a rollercoaster. The whole point is a baseline you can build on.

02

The best performance tool is the one you use daily.

A matcha you only have on special occasions doesn't change anything. The daily cup is what compounds.

03

No hiding the supply chain.

You'll know where it's grown, who grew it, and when it was milled. If I can't tell you, I won't sell it to you.

04

Real brands are built by real people.

Not faceless corporations. MatchaFlow is built in public, founder led, every decision visible.

05

Every bag tested before it ships.

No batch leaves the farm without lab testing for heavy metals, pesticides, and microbes. If a batch fails, it doesn't ship. Even if it costs me the season.

06

Coffee isn't bad. There's just a better system.

We're an upgrade, not a lecture. If coffee works for you, keep it. If it doesn't, this is the alternative.

Built in public

Every decision, in the open.

MatchaFlow is a founder led brand. That means I'm the one sourcing it, packing it, shipping it, writing the emails, replying to your DMs. Every piece of content reflects how I actually use the product. The brand is inseparable from the person building it. That's by design.

If you've got a question, a complaint, or a recipe you want to share, message me directly. I'll see it.

Replace your coffee.

Two grades. One ritual. Free shipping over A$50.